Alternative Market Research Methods by Alison Lawson
Alternative Market Research Methods explains non-mainstream and alternative research methods in market research simply and practically, demonstratinghow they can yield a greater depth of understanding and facilitate innovative research design.David Longbottom is a Reader in Marketing at the University of Derby, UK.
Alison Lawson is a Senior Lecturer in Marketing at the University of Derby, UK.
| SKU | Unavailable |
| ISBN 13 | 9781138843721 |
| ISBN 10 | 1138843725 |
| Title | Alternative Market Research Methods |
| Author | Alison Lawson |
| Condition | Unavailable |
| Binding Type | Paperback |
| Publisher | Taylor & Francis Ltd |
| Year published | 2016-09-15 |
| Number of pages | 312 |
| Cover note | Book picture is for illustrative purposes only, actual binding, cover or edition may vary. |
| Note | Unavailable |