American Catch by Paul Greenberg
INVESTIGATIVE REPORTERS & EDITORS Book Award, Finalist 2014"A fascinating discussion of a multifaceted issue and a passionate call to action" --Kirkus
From the acclaimed author of Four Fish and The Omega Principle, Paul Greenberg uncovers the tragic unraveling of the nation's seafood supply--telling the surprising story of why Americans stopped eating from their own waters in American Catch
In 2005, the United States imported five billion pounds of seafood, nearly double what we imported twenty years earlier. Bizarrely, during that same period, our seafood exports quadrupled. American Catch examines New York oysters, Gulf shrimp, and Alaskan salmon to reveal how it came to be that 91 percent of the seafood Americans eat is foreign.
In the 1920s, the average New Yorker ate six hundred local oysters a year. Today, the only edible oysters lie outside city limits. Following the trail of environmental desecration, Greenberg comes to view the New York City oyster as a reminder of what is lost when local waters are not valued as a food source.
Farther south, a different catastrophe threatens another seafood-rich environment. When Greenberg visits the Gulf of Mexico, he arrives expecting to learn of the Deepwater Horizon oil spill's lingering effects on shrimpers, but instead finds that the more immediate threat to business comes from overseas. Asian-farmed shrimp--cheap, abundant, and a perfect vehicle for the frying and sauces Americans love--have flooded the American market.
Finally, Greenberg visits Bristol Bay, Alaska, home to the biggest wild sockeye salmon run left in the world. A pristine, productive fishery, Bristol Bay is now at great risk: The proposed Pebble Mine project could under¬mine the very spawning grounds that make this great run possible. In his search to discover why this pre¬cious renewable resource isn't better protected, Green¬berg encounters a shocking truth: the great majority of Alaskan salmon is sent out of the country, much of it to Asia. Sockeye salmon is one of the most nutritionally dense animal proteins on the planet, yet Americans are shipping it abroad.
Despite the challenges, hope abounds. In New York, Greenberg connects an oyster restoration project with a vision for how the bivalves might save the city from rising tides. In the Gulf, shrimpers band together to offer local catch direct to consumers. And in Bristol Bay, fishermen, environmentalists, and local Alaskans gather to roadblock Pebble Mine. With American Catch, Paul Greenberg proposes a way to break the current destructive patterns of consumption and return American catch back to American eaters.
Greenberg, Paul: - Paul Greenberg is founder & Managing Principal of The 56 Group, LLC, an advisory firm, focused on customer-facing strategic services, including CRM, customer experience and customer engagement strategies. His book, CRM at the Speed of Light now in its 4th edition, is in 9 languages and been called the bible of the CRM industry. It has been used by more than 70 universities as a primary text. Currently, Paul sits on the Global Advisory Board of the SEAT Consortium as the only non-sports professional of a sports business professionals organization. Prior to this, Paul has been the EVP of the CRM Association, the Chairman of the University of Toronto's Rotman School of Management CRM Centre of Excellence Board of Advisors, a Board of Advisors member of the Baylor University MBA Program for CRM majors, & co-chairman of Rutgers University's CRM Research Center. Paul works both with customer-facing technology vendors and practitioners to craft go-to-market strategies, engagement programs, product development road maps, marketing/messaging & outreach among other things. Paul is considered a thought leader in CRM and often called The Godfather of CRM. He has been published in numerous industry and business publications over the years. He was elected to CRM magazine's CRM Hall of Fame in 2010 - the first non-vendor related thought leader in its history. He also writes on customer-facing matters for CBS's ZDNet high profile tech media property (www.zdnet.com/blogs/crm). He has won dozens of industry awards over the years in CRM, marketing, sales, and customer service as an influencer and thought leader. He has just released a book on customer engagement entitled The Commonwealth of Self-Interest: Customer Engagement, Business Benefit (He also recently launched a new blog in addition to his ZDNet blog, called The Science of Business, the Art of Life and Live from NY... and a podcast The Commonwealth. Paul currently lives in Manassas, Virginia with his wife of more than 35 years and 7 cats (yes, 7) - and to be entirely clear - is a HUGE New York Yankees fan.
| SKU | Unavailable |
| ISBN 13 | 9780143127437 |
| ISBN 10 | 0143127438 |
| Title | American Catch |
| Author | Paul Greenberg |
| Condition | Unavailable |
| Binding Type | Paperback |
| Publisher | Penguin Putnam Inc |
| Year published | 2015-06-09 |
| Number of pages | 320 |
| Cover note | Book picture is for illustrative purposes only, actual binding, cover or edition may vary. |
| Note | Unavailable |