Amul's India : Based on 50 Years of Amul Advertising by Dacuncha Communication by Santosh Desai

Amul's India : Based on 50 Years of Amul Advertising by Dacuncha Communication by Santosh Desai

The Amul campaign tells the stories of India, a hoarding at a time. The hoardings are markers of the 'popular' history of India and have been followed by fans for decades. Timeless and ageless, this long-running campaign has captivated Indians of all ages. The key character in this saga is the little girl in polka dots, who helped Amul Butter win over an entire nation. This book celebrates her journey through the eyes of prominent writers, public figures and the subjects of the hoardings themselves. It contains a series of vignettes, creating a patchwork quilt of essays, snippets and selections of classic hoardings. It offers us an inside peek into the back story of the creation of the ads. Amul's India is a celebration that would be of enormous interest to an observer of contemporary India, be it a brand manager, a management student or a fan of Amul. Or just somebody who wants a rollicking good time.

Gujarat Co-Operative Milk Marketing Federation Ltd: - The book is a compilation of contributions by many well-known personalities. The main essay is by Santosh Desai. Other contributors include Rajdeep Sardesai, Harsha Bhogle, Shyam Benegal, Shobhaa De, Sylvester DaCunha and Alyque Padamsee.

SKU	Unavailable
ISBN 13	9789350291498
ISBN 10	9350291495
Title	Amul's India : Based on 50 Years of Amul Advertising by Dacuncha Communication
Author	Santosh Desai
Condition	Unavailable
Binding Type	Hardback
Publisher	HarperCollins India
Year published	2015-07-16
Number of pages	228
Cover note	Book picture is for illustrative purposes only, actual binding, cover or edition may vary.
Note	Unavailable