Applied Consumer Behavior by Martin Evans
This book addresses the issues of consumer behaviour as they relate specifically to the marketing function. Wth an unusual combination of material, this practical text helps to bring the subject to life.| SKU | Unavailable |
| ISBN 13 | 9780201565010 |
| ISBN 10 | 0201565013 |
| Title | Applied Consumer Behavior |
| Author | Martin Evans |
| Condition | Unavailable |
| Binding Type | Paperback |
| Publisher | Pearson Education (US) |
| Year published | 1996-02-15 |
| Number of pages | 408 |
| Cover note | Book picture is for illustrative purposes only, actual binding, cover or edition may vary. |
| Note | Unavailable |