Applied Marketing and Social Research by Ute Bradley
A collection of case studies which methodically explores major research techniques currently in use. These include qualitative research, attitude research, new product development, product testing and advertising research and trade-off techniques. The book shows just how marketing and social research can be applied to different problems and the type of results that can be achieved. Written by experts in the field of marketing research, it covers a diverse range of topics and presents a wide range of methodologies and marketing research applications.| SKU | Unavailable |
| ISBN 13 | 9780471914754 |
| ISBN 10 | 0471914754 |
| Title | Applied Marketing and Social Research |
| Author | Ute Bradley |
| Condition | Unavailable |
| Binding Type | Paperback |
| Publisher | John Wiley and Sons Ltd |
| Year published | 1987-07-22 |
| Number of pages | 506 |
| Cover note | Book picture is for illustrative purposes only, actual binding, cover or edition may vary. |
| Note | Unavailable |