The Art Of Innovation by Tom Kelley

The Art Of Innovation by Tom Kelley

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The Art Of Innovation by Tom Kelley

An updated edition of this inspiring guide to managing creativity in business from the ex-general manager of IDEO, one of the most innovative design companies in the world.
On nearly every page, the story of some upstart invention is recounted in patter that's as good as a skilled magician's.. Almost like visiting an IDEO workshop in person * Wired *
In light of all the books on the market about creativity, it takes a certain amount of chutzpah to call your book The Art of Innovation. Yet Kelley makes a good case ... Practical, clearly written, and highly detailed * USA Today *
Tom Kelley has unlocked the magic box of innovation for corporate America ... If you're trying to create product lust, The Art of Innovation shows you how to do it -- Bruce Nussbaum * BusinessWeek *
Tom Kelley is the best-selling author of Creative Confidence, The Art of Innovation and The Ten Faces of Innovation as well as a partner at the renowned design and innovation consultancy IDEO. As a leading innovation speaker, Tom has addressed business audiences in more than thirty countries. Tom is an Executive Fellow at the Haas School of Business at UC Berkeley and holds a similar role at the University of Tokyo.
SKU Unavailable
ISBN 13 9781781256145
ISBN 10 1781256144
Title The Art Of Innovation
Author Tom Kelley
Condition Unavailable
Binding Type Paperback
Publisher Profile Books Ltd
Year published 2016-03-17
Number of pages 320
Cover note Book picture is for illustrative purposes only, actual binding, cover or edition may vary.