The Art of Selling to the Affluent
The Art of Selling to the Affluent
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The Art of Selling to the Affluent by Matt Oechsli
This insightful book shows salespeople how to meet the needs of affluent clients - from the initial contact, to the sales presentation, to providing the level of service and quality they expect, to securing them as long--term customers. Based on extensive research of the buying patterns and expectations of the wealthy, this step--by--step sales guide reveals the secrets of attracting and keeping wealthy clients for life, boosting sales and repeat business. The Art of Selling to the Affluent is also a crash course in the world of the wealthy, giving you the understanding you need to satisfy and retain these profitable top--dollar clients.
MATT OECHSLI is the founder and President of The Oechsli Institute, an internationally recognized consulting and research firm with such clients as American Express, Merrill Lynch, Wachovia, Morgan Stanley, and Pioneer Investments. He is a leading authority and much sought--after speaker on how to attract, service, and retain affluent clients and customers.
| SKU | Unavailable |
| ISBN 13 | 9780471703235 |
| ISBN 10 | 0471703230 |
| Title | The Art of Selling to the Affluent |
| Author | Matt Oechsli |
| Condition | Unavailable |
| Binding Type | Hardback |
| Publisher | John Wiley and Sons Ltd |
| Year published | 2004-12-27 |
| Number of pages | 256 |
| Cover note | Book picture is for illustrative purposes only, actual binding, cover or edition may vary. |
| Note | Unavailable |