Artful Persuasion by Harry Mills

Artful Persuasion by Harry Mills

"There's really nothing mysterious about getting people to change their minds. No special, inborn gifts. No subliminal tricks. Instead, the best persuaders - advertisers, salespeople, politicians, spin doctors - depend on the fact that everyone responds to messages in just two ways: thoughtfully or mindlessly. And they know how to manipulate these two persuasion routes to make even the most doubtful say "yes". Jam-packed with fascinating case studies and surprising examples, this comprehensive, entertaining how-to guide puts the powerful tool of persuasion at anyone's disposal. It explains: how the master persuaders - the Churchills, Lincolns, and Roosevelts - create powerful, memorable messages that convince people of their arguments' logic and rightness; and how successful persuaders exploit the psychological triggers that cause people to subconsciously move from "no" to "yes".

Harry Mills (Lower Hutt, New Zealand) is the author of 22 books on sales, negotiation, and influence, including the bestselling Negotiate: The Art of Winning. He is also an active consultant whose international clients include IBM, PricewaterhouseCoopers, Toyota, Unilever, and Lexus.

SKU	Unavailable
ISBN 13	9780814470633
ISBN 10	0814470637
Title	Artful Persuasion
Author	Harry Mills
Condition	Unavailable
Binding Type	Paperback
Publisher	Amacom
Year published	2000-04-11
Number of pages	240
Cover note	Book picture is for illustrative purposes only, actual binding, cover or edition may vary.
Note	Unavailable