Aspirin Wars by Charles Mann
No drug in the world outsells aspirin. With billions of dollars at stake, and no medically significant differences among the hundreds of brands around the globe, rival drug makers have been driven to the extremes of corporate warfare. Authors Mann and Plummer look inside this world of relentless competition to show the ploys, the battles, the bursts of extraordinary marketing, advertising and litigation that have resulted - and relate the unique and little-known medical history of the drug itself. "The Aspirin Wars" penetrates the wilder shores of capitalism to reveal the essence of business competition at its canniest.
CHARLES C. MANN is the author of 1493: Uncovering the New World Columbus Created, a New York Times bestseller, and 1491: New Revelations of the Americas Before Columbus, which won the U.S. National Academy of Sciences' Keck Award for the best book of the year. A correspondent for The Atlantic Monthly, Science, and Wired, Mann has covered the intersection of science, technology, and commerce for many newspapers and magazines here and abroad, including National Geographic, The New York Times, Vanity Fair, and The Washington Post. In addition to 1491 and 1493, he is the co-author of five other books, one of which is a young person's version of 1491 called Before Columbus. REBECCA STEFOFF has devoted her career to writing nonfiction books for young readers. Her publications include histories, literary biographies, an encyclopedia of maps, and numerous books on science and environmental issues. She has also adapted a number of landmark works in history and science: Howard Zinn's A People's History of the United States, Jared Diamond's The Third Chimpanzee, and Charles C. Mann's bestselling 1491.
| SKU | Unavailable |
| ISBN 13 | 9780875844015 |
| ISBN 10 | 0875844014 |
| Title | Aspirin Wars |
| Author | Charles Mann |
| Condition | Unavailable |
| Binding Type | Paperback |
| Publisher | Harvard Business School Pr |
| Year published | 1993-03-01 |
| Number of pages | 432 |
| Cover note | Book picture is for illustrative purposes only, actual binding, cover or edition may vary. |
| Note | Unavailable |