Audience by Jeffrey K Rohrs
Proprietary audience development is now a core marketing responsibility. Every company needs audiences to survive. They are where you find new customers and develop more profitable relationships.JEFFREY K. ROHRS is a recovering attorney, life-long Cleveland sports fan/victim, and pied piper of common-sense marketing advice. As VP of Marketing Insights for ExactTarget, a salesforce. com company, he co-created and produces the award-winning SUBSCRIBERS, FANS & FOLLOWERS Research Series—the world’s first and longest-running examination of consumer relationships with brands through email, mobile, and social channels.
| SKU | Unavailable |
| ISBN 13 | 9781118732731 |
| ISBN 10 | 1118732731 |
| Title | Audience |
| Author | Jeffrey K Rohrs |
| Condition | Unavailable |
| Binding Type | Hardback |
| Publisher | John Wiley & Sons Inc |
| Year published | 2013-12-06 |
| Number of pages | 288 |
| Cover note | Book picture is for illustrative purposes only, actual binding, cover or edition may vary. |
| Note | Unavailable |