Bag the Elephant by Steve Kaplan
Shows how smart businesspeople can woo and keep the all-important elephants - the big, make-or-break customers. This book contains advice and real-life examples that tell you how to land the account that can put you over the top. It offers six keys to achieving the elephant mindset and understanding the big customer.
Kaplan, Steve: - For years, Steve Kaplan has been the industry's most respected and sought-after expert on comedy. The artists he's taught, directed or produced have gone on to be nominated or won 43 Emmy Awards, 1 Academy Award, 3 Golden Globe Awards, 1 American Comedy Award, 6 Writers' Guild of America Awards and several others. In addition to having taught at UCLA, NYU, Yale and other top universities, Steve Kaplan created the HBO Workspace, the HBO New Writers Program and was co-founder and Artistic Director of Manhattan Punch Line Theatre. He has served as a consultant to such companies as DreamWorks, Disney, Aardman Animation, HBO and others.
| SKU | Unavailable |
| ISBN 13 | 9780761145240 |
| ISBN 10 | 0761145249 |
| Title | Bag the Elephant |
| Author | Steve Kaplan |
| Condition | Unavailable |
| Binding Type | Paperback |
| Publisher | Workman Publishing |
| Year published | 2008-03-04 |
| Number of pages | 208 |
| Cover note | Book picture is for illustrative purposes only, actual binding, cover or edition may vary. |
| Note | Unavailable |