Basic Marketing by Tom Cannon
The revised edition of this standard textbook on marketing principles now provides a set of challenging specimen questions and a wide range of case studies, including several extended in-depth cases, with an appendix on how to manage a marketing project. Marketing theories and techniques are explained with an international perspective. The book seeks to prepare a solid foundation of learning for students of marketing. In addition, it provides a list of 100 useful website addresses.| SKU | Unavailable |
| ISBN 13 | 9780304702947 |
| ISBN 10 | 0304702943 |
| Title | Basic Marketing |
| Author | Tom Cannon |
| Condition | Unavailable |
| Binding Type | Paperback |
| Publisher | Cengage Learning EMEA |
| Year published | 1998-07-23 |
| Number of pages | 544 |
| Cover note | Book picture is for illustrative purposes only, actual binding, cover or edition may vary. |
| Note | Unavailable |