Basic Marketing (Inventory for PrePacks) by William Jr

Basic Marketing (Inventory for PrePacks) by William Jr

This book provides practical guidance on how to successfully incorporate music, sound and vibration into your special school, exploring the rich benefits that musical opportunities offer for children with physical, mental health and learning disabilities.

Music has been shown to improve mood, lift depression, improve blood flow and even ease pain, whilst musical interventions can encourage communication and enable relaxation. This book explores the physical, cognitive and mental health benefits of music use in special schools, introducing therapies and innovations that can be adapted for use in your own specialist setting.

Key features include:

- Chapters exploring a range of music therapies and technologies that allow all students to access the benefits of music, sound and vibration, from one-to-one therapeutic music sessions to vibro-acoustic therapy and sing and sign

- Case studies and anecdotes showcasing the innovative ways that special schools are using music, and providing concrete examples of how to deliver, record and access music provision

- Photocopiable policies, risk assessments and links to useful resources

Written by an author with a wealth of experience in special education, this book is essential reading for all those working in specialist settings or with children with SEND.

William D. Perreault, Jr. is Kenan Professor of Business Emeritus at the University of North Carolina. He is the recipient of the two most prestigious awards in his field: the American Marketing Association Distinguished Educator Award and the Academy of Marketing Science Outstanding Educator Award. He was also selected for the Churchill Award. He was editor of the Journal of Marketing Research and has been on the review board of the Journal of Marketing and other journals as well. Dr. Perreault has been recognized for innovations in marketing education, and at UNC he has received several awards for teaching excellence. His books include two other widely used texts: Basic Marketing and The Marketing Game! He is a past President of the American Marketing Association Academic Council, and he served as chair of an advisory committee to the U.S. Census Bureau and trustee of the Marketing Science Institute. He has also worked as a consultant to various organizations. E. Jerome "Jerry" McCarthy passed away at his home in East Lansing, Michigan in 2015, and the marketing industry lost one of its pioneers. After earning a Ph.D. at the University of Minnesota, Dr. McCarthy joined the faculty at Notre Dame and became a Fellow in the prestigious Ford Foundation Program at Harvard. He spent most of his career at Michigan State University, gaining a reputation for working with passion and purpose. He received the AMA's Trailblazer Award in 1987 and was voted one of the top five leaders in marketing thought by marketing educators.Dr. McCarthy was well known for his innovative teaching materials and texts, including Basic Marketing and Essentials of Marketing. He also introduced a marketing strategy planning framework, organizing marketing decisions around the "4Ps"product, place, promotion, and price. As these approaches became the standard in other texts, Dr. McCarthy continued to innovate, including new materials in the digital realm.

SKU	Unavailable
ISBN 13	9780072947038
ISBN 10	0072947039
Title	Basic Marketing (Inventory for PrePacks)
Author	William Jr
Condition	Unavailable
Binding Type	Hardback
Publisher	Mcgraw-Hill Publishing Co.
Year published	2004-07-16
Number of pages	0
Cover note	Book picture is for illustrative purposes only, actual binding, cover or edition may vary.