Basics Marketing 01: Consumer Behaviour
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Basics Marketing 01: Consumer Behaviour by Hayden Noel
Using real-world examples, this book considers different consumers around the world and how their consumption behaviours differ. It highlights the impact of the digital world on consumer behaviour, and how it has created a borderless marketplace.
Dr Hayden Noel is an assistant professor in the College of Business Administration at the University of Illinois at Urbana-Champaign. He has published articles in leading academic journals such as the Journal of Consumer Research and the Journal of Consumer Psychology. In addition, he has taught in MBA programmes in the United States, Hong Kong, Singapore and Taiwan.
| SKU | Unavailable |
| ISBN 13 | 9782940373840 |
| ISBN 10 | 2940373841 |
| Title | Basics Marketing 01: Consumer Behaviour |
| Author | Hayden Noel |
| Series | Basics Marketing |
| Condition | Unavailable |
| Binding Type | Paperback |
| Publisher | Bloomsbury Publishing PLC |
| Year published | 2009-08-15 |
| Number of pages | 176 |
| Cover note | Book picture is for illustrative purposes only, actual binding, cover or edition may vary. |
| Note | Unavailable |