Be Unique or Be Ignored by Marc H Rudov
Branding is ultimately the CEO's responsibility. Too many CEOs allow their companies to copy and resemble their competitors; the goal is to be unique, to stand out from the white noise of me-too competition. The brand dictates a company's costs of sales, capital, and media. If people don't get your brand-your value proposition-within 15 seconds, they'll resist purchasing from, investing in, and writing about your company. Or, they'll ignore your company altogether. Hence, the title of this guide: Be Unique or Be Ignored.| SKU | Unavailable |
| ISBN 13 | 9780974501734 |
| ISBN 10 | 0974501735 |
| Title | Be Unique or Be Ignored |
| Author | Marc H Rudov |
| Condition | Unavailable |
| Binding Type | Paperback |
| Publisher | MHR Enterprises |
| Year published | 2013-11-11 |
| Number of pages | 166 |
| Cover note | Book picture is for illustrative purposes only, actual binding, cover or edition may vary. |
| Note | Unavailable |