Becoming a Category of One by Joe Calloway
Learn how extraordinary companies do what they do so well, and obtain the tools and ideas you need to emulate them. Full of case studies and personal reflections by leaders of exceptional companies, this book is designed to help anyone transform their run-of-the-mill business into an extraordinary company-whether you operate a multinational corporation or a mom-and-pop shop. Calloway doesn't offer any mumbo-jumbo or flavor-of-the-day buzzwords, just simple lessons that lead to real, proven results.
".. very strongly recommends this book to business leaders and students of management..." (getAbstract.com, April 2004) [this books is a] "no--nonsense guide to beating the competition." (Publishers Weekly, June 23, 2003)
JOE CALLOWAY is a consultant on branding and competitive positioning whose client list reads like a Who's Who in business-from newspapers in Sweden, hotels in Great Britain, and computer companies in South Africa to world brands like BMW and IBM. He speaks frequently on business trends, and has been inducted into the International Speaker's Hall of Fame. Joe owns an award-winning restaurant in Nashville, Tennessee, where he lives with his wife, Annette, and daughter, Jess.
| SKU | Unavailable |
| ISBN 13 | 9780471274049 |
| ISBN 10 | 0471274046 |
| Title | Becoming a Category of One |
| Author | Joe Calloway |
| Condition | Unavailable |
| Binding Type | Hardback |
| Publisher | John Wiley and Sons Ltd |
| Year published | 2003-08-14 |
| Number of pages | 224 |
| Cover note | Book picture is for illustrative purposes only, actual binding, cover or edition may vary. |
| Note | Unavailable |