Behavioral Data Analysis with R and Python
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Behavioral Data Analysis with R and Python by Florent Buisson
Common data science algorithms and predictive analytics tools treat customer behavioral data, such as clicks on a website or purchases in a supermarket, the same as any other data. Instead, this practical guide introduces powerful methods specifically tailored for behavioral data analysis.
Florent Buisson is head of Behavioral Science at Allstate Insurance Company. He manages a team of behavioral scientists who run data analyses and implement behavioral interventions such as nudges. He previously worked for a French strategy consulting firm where he used economics and data analysis to answer complex measurement questions, for example building an index measuring the stability of agricultural policies in developing countries on behalf of the UN Food and Agriculture Organization. He also worked in specialty healthcare analytics, analyzing the behaviors of patients with severe diseases. Florent has published academic articles in journals such as the peer-reviewed Journal of Real Estate Research. He holds a Master's degree in econometrics as well as a Ph.D. in behavioral economics from the Sorbonne University in Paris.
| SKU | Unavailable |
| ISBN 13 | 9781492061373 |
| ISBN 10 | 1492061379 |
| Title | Behavioral Data Analysis with R and Python |
| Author | Florent Buisson |
| Condition | Unavailable |
| Binding Type | Paperback |
| Publisher | O'Reilly Media |
| Year published | 2021-06-30 |
| Number of pages | 300 |
| Cover note | Book picture is for illustrative purposes only, actual binding, cover or edition may vary. |
| Note | Unavailable |