Behavioural Science for Business and Marketing Students
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Behavioural Science for Business and Marketing Students by Joseph Macdonagh
It is written in a simple and jargon-free manner using Irish examples to illustrate particular points and covers the social and economic history of Ireland over the last 30 years. Each chapter has clearly defined section headings, summaries and possible exam questions.
Joseph MacDonagh MA and Rebecca Weldridge MA are both psychologists and lecture in the areas of management and marketing.
| SKU | Unavailable |
| ISBN 13 | 9780717121649 |
| ISBN 10 | 071712164X |
| Title | Behavioural Science for Business and Marketing Students |
| Author | Joseph Macdonagh |
| Condition | Unavailable |
| Binding Type | Paperback |
| Publisher | Gill |
| Year published | 1994-07-01 |
| Number of pages | 208 |
| Cover note | Book picture is for illustrative purposes only, actual binding, cover or edition may vary. |
| Note | Unavailable |