Beyond I. B. M. by Lou Mobley
The story of how IBM came to be the success it is today. Company secrets - e.g. organizational structure, how it hires, trains and fires, marketing techniques and selling strategies - are all covered in this book to show what others can or cannot learn from IBM. Lou Mobley was one of a 15 person task force that led IBM into the Computer Age - and was one of the first to promote electronic computers. He ran the operation that created all leadership development at IBM and coined the term "data processing". Kate McKeown is a marketing consultant.| SKU | Unavailable |
| ISBN 13 | 9780140103304 |
| ISBN 10 | 0140103309 |
| Title | Beyond I. B. M. |
| Author | Lou Mobley |
| Series | Business Library |
| Condition | Unavailable |
| Binding Type | Paperback |
| Publisher | Penguin Books Ltd |
| Year published | 1989-10-26 |
| Number of pages | 288 |
| Cover note | Book picture is for illustrative purposes only, actual binding, cover or edition may vary. |
| Note | Unavailable |