Big Girl Knits by Jillian Moreno
The increasing popularity and importance of social media in the recent years has created a growing gap between modern, internet savvy consumers and traditional advertising. Since old tried and tested marketing techniques are no longer effective, marketers need to engage with the new breed of consumers. In order for marketers to become effective conversation managers, it's essential for them to learn to listen and communicate with their consumers. Based on four years of primary research, The Conversation Manager explains the evolution of the modern consumer and clearly demonstrates why traditional advertising no longer works. Illustrated with an extensive number of examples of advertising campaigns, this book is full of practical tools to help transform a company's strategy and kick-start conversations with its customers.
Moreno, Jillian: - Jillian Moreno has been involved in craft publishing for more than 20 years. She worked at Interweave Press and has co-authored two books, Big Girl Knits and More Big Girl Knits. For the past 11 years she has been at knitty.com, where she is the editor of Knittyspin, the advertising manager, and head of the KnittyBlog. She recently helped launch PLY magazine and sits on their editorial board.
| SKU | Unavailable |
| ISBN 13 | 9780307336606 |
| ISBN 10 | 0307336603 |
| Title | Big Girl Knits |
| Author | Jillian Moreno |
| Condition | Unavailable |
| Binding Type | Hardback |
| Publisher | Potter Craft |
| Year published | 2006-12-31 |
| Number of pages | 160 |
| Cover note | Book picture is for illustrative purposes only, actual binding, cover or edition may vary. |
| Note | Unavailable |