The Birth of a Brand by Brian Smith

The Birth of a Brand by Brian Smith

From baby steps to giant leaps, let Brian Smith, entrepreneurial guru and founder of UG, mentor and teach you the secret to successful brand creation.

You can't give birth to adults, writes Ugg founder Brian Smith. The same thinking applies to creating a business.

Before UG became one of America's most beloved brands, lifelong surfer Brian Smith was leading a life of quiet desperation as an accountant. Then one day, the overwhelming feeling that he'd missed the starting gun to life hit him over the head like a tidal wave, so he pulled himself up by his bootstraps and got to work. What came next was the adventure of a lifetime that turned a pair of sheepskin boots into an international phenom and brand.

Now Brian is sharing how he got it done. Using the wisdom of hindsight, he reveals the clear business practices and spiritual truths that he discovered and honed along his path to success. Written with refreshing candor and camaraderie, seasoned with time-worn knowledge and perspective, The Birth of a Brand is for anyone interested a joyful, genuine, spiritual life while and still be wildly successful in their professional life at the same time.

In business, just as in life, we have to crawl before we can leap into success. The worst thing to do is stand still.

SKU	Unavailable
ISBN 13	9781582705385
ISBN 10	1582705380
Title	The Birth of a Brand
Author	Brian Smith
Condition	Unavailable
Binding Type	Paperback
Publisher	Beyond Words
Year published	2018-09-12
Number of pages	256
Cover note	Book picture is for illustrative purposes only, actual binding, cover or edition may vary.