Body by Richard Walker

Body by Richard Walker

Talking dogs pitching ethnic food. Heart-tugging appeals for contributions. Recruitment calls for enlistment in the military. Tub-thumpers excoriating American society with over-the-top rhetoric. At every turn, Americans are exhorted to spend money, join organizations, rally to causes, or express outrage. Image Makers is a comprehensive analysis of modern advocacy-from commercials to public service ads to government propaganda-and its roots in advertising and public relations.

Robert Jackall and Janice M. Hirota explore the fashioning of the apparatus of advocacy through the stories of two organizations, the Committee on Public Information, which sold the Great War to the American public, and the Advertising Council, which since the Second World War has been the main coordinator of public service advertising. They then turn to the career of William Bernbach, the adman's adman, who reinvented advertising and grappled creatively with the profound skepticism of a propaganda-weary midcentury public. Jackall and Hirota argue that the tools-in-trade and habits of mind of image makers have now migrated into every corner of modern society. Advocacy is now a vocation for many, and American society abounds as well with technicians in moral outrage, including street-smart impresarios, feminist preachers, and bombastic talk-radio hosts.

The apparatus and ethos of advocacy give rise to endlessly shifting patterns of conflicting representations and claims, and in their midst Image Makers offers a clear and spirited understanding of advocacy in contemporary society and the quandaries it generates.

SKU	Unavailable
ISBN 13	9780756613716
ISBN 10	075661371X
Title	Body
Author	Richard Walker
Condition	Unavailable
Binding Type	Mixed media product
Publisher	DK Publishing (Dorling Kindersley)
Year published	2005-10-01
Number of pages	96
Cover note	Book picture is for illustrative purposes only, actual binding, cover or edition may vary.