Advertising and Promotion by Chris Hackley

Advertising and Promotion by Chris Hackley

Using a wide range of visual examples and case studies, the authors show how brands benefit from holistic promotional planning that embraces integrated media channels and takes a focus on shifts in advertising due to social media and the new digital environment.

SKU	Unavailable
ISBN 13
Title	Advertising and Promotion
Author	Chris Hackley
Condition	Unavailable
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Cover note	Book picture is for illustrative purposes only, actual binding, cover or edition may vary.