Basic Marketing (European) by Jr William Perreault

Basic Marketing (European) by Jr William Perreault

Basic Marketing, European Edition is intended as a first book in marketing, offering a comprehensive introduction to the fundamental principles of the subject. This adaptation builds on the highly successful US edition, offering a unique European perspective on marketing thought. Structured around the classic "4Ps" organization, the book offers students clear explanations, helpful frameworks and "how-to-do-it" techniques, with up-to-date examples to illustrate the concepts described.

SKU	Unavailable
ISBN 13
Title	Basic Marketing (European)
Author	Jr William Perreault
Condition	Unavailable
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Cover note	Book picture is for illustrative purposes only, actual binding, cover or edition may vary.