Brand Driven Innovation by Erik Roscam Abbing

Brand Driven Innovation by Erik Roscam Abbing

Branding can inspire innovation in products and services, creating value for organisations and consumers alike. This book examines the connections between branding, design, and innovation. It argues that branding is not merely a branch of advertising, but a tool for driving sustainable growth in organisations.

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ISBN 13
Title	Brand Driven Innovation
Author	Erik Roscam Abbing
Condition	Unavailable
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Cover note	Book picture is for illustrative purposes only, actual binding, cover or edition may vary.