Brand Sense by Martin Lindstrom

Brand Sense by Martin Lindstrom

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Brand Sense

Brand Sense by Martin Lindstrom

From the 'new car' aroma to the crunch of Kellog's cornflakes, understand how to appeal to the neglected senses: touch, taste and smell, and enter the new frontier of branding.
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ISBN 13
Title Brand Sense
Author Martin Lindstrom
Condition Unavailable
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Cover note Book picture is for illustrative purposes only, actual binding, cover or edition may vary.

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