Consumer Behaviour by Isabelle Szmigin
Practical, global and rooted in research: this is the most holistic consideration of consumer behaviour available, demonstrating how seminal theories and cutting-edge research impact on marketing practice.| SKU | Unavailable |
| ISBN 13 | |
| ISBN 10 | |
| Title | Consumer Behaviour |
| Author | Isabelle Szmigin |
| Series | |
| Condition | Unavailable |
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| Cover note | Book picture is for illustrative purposes only, actual binding, cover or edition may vary. |
| Note | Unavailable |
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