Consumer Behaviour by Michael R Solomon

Consumer Behaviour by Michael R Solomon

Offering an introduction to consumer behaviour, this book deals with how consumer behaviour research and concepts can inform and be applied to broader, strategic marketing issues. In a micro-to-macro 'wheel' structure, it covers the European values, popular culture, lifestyles and consumption, and their role and relationship in marketing strategy.

SKU	Unavailable
ISBN 13
Title	Consumer Behaviour
Author	Michael R Solomon
Condition	Unavailable
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Cover note	Book picture is for illustrative purposes only, actual binding, cover or edition may vary.