Consumer Behaviour by Zubin Sethna

Consumer Behaviour by Zubin Sethna

Athought-provoking and academically rigorous book on consumer behaviourthat is also enjoyable to read, thistext focuses on examples of international consumer behaviour in action, whilestriking a balance between sociological and psychological aspects of consumer behaviour.

SKU	Unavailable
ISBN 13
Title	Consumer Behaviour
Author	Zubin Sethna
Condition	Unavailable
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Cover note	Book picture is for illustrative purposes only, actual binding, cover or edition may vary.