Customer Relationship Management by Daniel D Prior

Customer Relationship Management by Daniel D Prior

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Customer Relationship Management

Customer Relationship Management by Daniel D Prior

This highly regarded textbook provides the definitive account of Customer Relationship Management (CRM) concepts, applications and technologies, focusing on how companies can create and maintain mutually beneficial relationships with customers.
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ISBN 13
Title Customer Relationship Management
Author Daniel D Prior
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Cover note Book picture is for illustrative purposes only, actual binding, cover or edition may vary.

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