Dear Customer Services by Terry Ravenscroft

Dear Customer Services by Terry Ravenscroft

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Dear Customer Services

Dear Customer Services by Terry Ravenscroft

Focusses on companies ranging from Kellogg's and Ryvita to Mars, Heinz and Cadbury. This book tackles things from quality and pricing to taste and advertising campaigns, quizzing companies like Ferrero about why it's impossible to 'feel the nuts' in Nutella spread 'despite going through it with a fine tooth comb'.
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ISBN 13
Title Dear Customer Services
Author Terry Ravenscroft
Condition Unavailable
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Cover note Book picture is for illustrative purposes only, actual binding, cover or edition may vary.

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