Even More Offensive Marketing by Jh Davidson

Even More Offensive Marketing by Jh Davidson

This is a set of consumer and profit orientated approaches which aim lead to winning strategies. The book aims to challenge traditional marketing methods and looks for new ways of reaching markets. It contains five key elements which are summarized as POISE - profitable, offensive, integrated, strategic and effectively executed. POISE means using consumer and profit driven marketing across every department in a company. All employees are involved in building superior consumer value, efficiently for above average profits. Having explained the principles, the author then shows, using practical step-by-step processes, how to make them work. Included are over 100 case examples and checklists.

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ISBN 13
Title	Even More Offensive Marketing
Author	Jh Davidson
Condition	Unavailable
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Cover note	Book picture is for illustrative purposes only, actual binding, cover or edition may vary.