Experiential Marketing by Rose Leahy

Experiential Marketing by Rose Leahy

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Experiential Marketing

Experiential Marketing by Rose Leahy

An essential guide to understanding how experiential marketing forms a major part of marketing communications for brands featuring an implementation model to help students in designing their own campaigns.
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ISBN 13
Title Experiential Marketing
Author Rose Leahy
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Cover note Book picture is for illustrative purposes only, actual binding, cover or edition may vary.

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