Global Marketing and Advertising by Marieke De Mooij
Packed with cultural, company, and country examples, this book offers a mix of theory and practical applications covering globalization, global branding strategies, classification models of culture, and the consequences of culture for all aspects of marketing communications.| SKU | Unavailable |
| ISBN 13 | |
| ISBN 10 | |
| Title | Global Marketing and Advertising |
| Author | Marieke De Mooij |
| Series | |
| Condition | Unavailable |
| Binding Type | |
| Publisher | |
| Year published | |
| Number of pages | |
| Cover note | Book picture is for illustrative purposes only, actual binding, cover or edition may vary. |
| Note | Unavailable |
View All Editions
Filter
Applied Filters (0)
Sort by:
Loading editions...