Global Marketing by Ilan Alon

Global Marketing by Ilan Alon

Global Marketing, 3rd edition, provides students with a truly international treatment of the key principles that every marketing manager should grasp. This book will equip todays students with the knowledge and confidence they need to become leading marketing managers.

SKU	Unavailable
ISBN 13
Title	Global Marketing
Author	Ilan Alon
Condition	Unavailable
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Cover note	Book picture is for illustrative purposes only, actual binding, cover or edition may vary.