Hey, Whipple, Squeeze This by Luke Sullivan

Hey, Whipple, Squeeze This by Luke Sullivan

In this new edition of the irreverent, celebrated bestseller, master copywriter Luke Sullivan looks at the history of advertising, from the good, to the bad, to the ugly. Updated to cover online advertising, this edition gives you the best advertising guidance for traditional media and all the possibilities of new media and technologies. You'll learn why bad ads sometimes work, why great ads fail, and how you can balance creative work with the mandate to sell.

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ISBN 13
Title	Hey, Whipple, Squeeze This
Author	Luke Sullivan
Condition	Unavailable
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Cover note	Book picture is for illustrative purposes only, actual binding, cover or edition may vary.