How Customers Think by Gerald Zaltman

How Customers Think by Gerald Zaltman

Aims to provide practical synthesis of the cognitive sciences. Drawing on psychology, neuroscience, sociology, and linguistics, this title combines academic rigor with real-world results to provide research tools - metaphor elicitation, response latency, and implicit association techniques. It demonstrates how innovators can use these tools.

SKU	Unavailable
ISBN 13
Title	How Customers Think
Author	Gerald Zaltman
Condition	Unavailable
Binding Type
Publisher
Year published
Cover note	Book picture is for illustrative purposes only, actual binding, cover or edition may vary.