In Fashion by Elaine Stone

In Fashion by Elaine Stone

This newest edition of the best-selling In Fashion offers a clear introduction to the fashion industry that is as dynamic as the business itself. Through concise language and full-color photographs, the text provides students with an overview of fashion, from its history, cyclical nature, and development, to the materials, producers, and retailers who impact the business on a global level. Whether their plans include design, product development, merchandising, buying, manufacturing, or entrepreneurship, students will gain a thorough understanding of how the industry works and what lies ahead for them professionally.

New to This Edition
- Includes 40% new photographs, including more than 250 full-color photographs highlighting the people, practices, and techniques of the fashion business
- New boxed features Spotlight on Careers helps students better understand the wide range of career opportunities in the fashion industry through interviews with industry professionals; Spotlight on Innovators highlights people, products, and places that impact creative development and groundbreaking presentation of the fashion product; and Spotlight on Business explores the importance of technology, innovation, and business and marketing execution in this rapidly changing industry
- Expanded coverage of fashion theories and the rise of athletic wear (Chapter 3)
- Covers updated textile trends and innovations (Chapter 5), current omni-channel practices in retailing (Chapters 2 and 11) and new material related to digital and social media (Parts 1 and 4)
- More focus on global aspects of the fashion industry and demographic influences such as increase in Hispanic population, middle eastern influences, effects of economics and politics on consumer choices throughout