Integrated Marketing Communications: Putting It Together & Making It Work by Don Schultz

Integrated Marketing Communications: Putting It Together & Making It Work by Don Schultz

Explains how by beginning with consumer information, marketers can build a synchronized, multi-channel communications strategy that reaches various market segments with a single, unified message. This book shows how to put an integrated program into practice, with guidance on planning, coordinating, and controlling the communications process.

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ISBN 13
Title	Integrated Marketing Communications: Putting It Together & Making It Work
Author	Don Schultz
Condition	Unavailable
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Cover note	Book picture is for illustrative purposes only, actual binding, cover or edition may vary.