Managing Cultural Differences by Robert T Moran

Managing Cultural Differences by Robert T Moran

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Managing Cultural Differences

Managing Cultural Differences by Robert T Moran

This new edition of the bestselling textbook, Managing Cultural Differences, guides students and practitioners to an understanding of how to do business internationally, providing practical advice on how competitive advantage can be gained through effective cross-cultural management.
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ISBN 13
Title Managing Cultural Differences
Author Robert T Moran
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Cover note Book picture is for illustrative purposes only, actual binding, cover or edition may vary.

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