Managing Products = Managing Tension by Marc Abraham

Managing Products = Managing Tension by Marc Abraham

THE DEFINITIVE BOOK ON THE CHALLENGING NATURE OF PRODUCT MANAGEMENT When consumers use a product or a service, the experience generates an emotion. For those of us who create products or services, our primary focus is on the customer, helping them achieve their desired outcome and attempting to stimulate positive customer emotions. However, in our relentless pursuit of satisfying customer needs, many product people or “makers” fail to spend enough time reflecting and managing our own emotions. “Managing Product = Managing Tension” brings the pressures and unknowns inherent in managing products to the fore and offers practical solutions about how to harness them - ultimately turning them to your advantage in order to help develop world-class products.

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ISBN 13
Title	Managing Products = Managing Tension
Author	Marc Abraham
Condition	Unavailable
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Cover note	Book picture is for illustrative purposes only, actual binding, cover or edition may vary.