Marketing Due Diligence by Malcolm Mcdonald
The ultimate test of marketing investment is whether it creates value for shareholders. But few marketing investments are evaluated from this perspective. This book explains the principles and practice behind rigorous due diligence in marketing for Marketing and Finance Directors, CEOs, Strategists and MBA students.| SKU | Unavailable |
| ISBN 13 | |
| ISBN 10 | |
| Title | Marketing Due Diligence |
| Author | Malcolm Mcdonald |
| Series | |
| Condition | Unavailable |
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| Cover note | Book picture is for illustrative purposes only, actual binding, cover or edition may vary. |
| Note | Unavailable |
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