Not Born Yesterday by Hugo Mercier

Not Born Yesterday by Hugo Mercier

Why people are not as gullible as we thinkNot Born Yesterday explains how we decide who we can trust and what we should believe-and argues that we're pretty good at making these decisions. In this lively and provocative book, Hugo Mercier demonstrates how virtually all attempts at mass persuasion-whether by religious leaders, politicians, or ad

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ISBN 13
Title	Not Born Yesterday
Author	Hugo Mercier
Condition	Unavailable
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Cover note	Book picture is for illustrative purposes only, actual binding, cover or edition may vary.