Product Strategy for High Technology Companies by Michael Mcgrath

Product Strategy for High Technology Companies by Michael Mcgrath

One of the key determinants of success for today's high-technology companies is product strategy--and this guide continues to be the only book on product strategy written specifically for the 21st century high-tech industry. More than 250 examples from technological leaders including IBM, Compaq, and Apple--plus a new focus on growth strategies and on Internet businesses--define how high-tech companies can use product strategy and product platform strategy for competitiveness, profitability, and growth in the Internet age.

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ISBN 13
Title	Product Strategy for High Technology Companies
Author	Michael Mcgrath
Condition	Unavailable
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Cover note	Book picture is for illustrative purposes only, actual binding, cover or edition may vary.