Reputation Management by John Doorley

Reputation Management by John Doorley

The fifth edition of this classic text, which was the first on the subject of reputation management, gives readers the guidance and skills needed to manage brand reputation through effective performance, behavior, identity, and communication strategies. This new edition features new cases on such topics as Covid-19 and AI.

SKU	Unavailable
ISBN 13
Title	Reputation Management
Author	John Doorley
Condition	Unavailable
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Cover note	Book picture is for illustrative purposes only, actual binding, cover or edition may vary.