Social Marketing by Nancy R Lee

Social Marketing by Nancy R Lee

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Social Marketing

Social Marketing by Nancy R Lee

Social Marketing: Behavior Change for Good, 7th Editionis the definitive guide for designingand implementing memorable social marketingcampaigns. Authors Nancy R. Lee, Philip Kotler, and Julie Colehour present a proven 10-step strategic marketingplan and guides students through each stage of the process.
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ISBN 13
Title Social Marketing
Author Nancy R Lee
Condition Unavailable
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Cover note Book picture is for illustrative purposes only, actual binding, cover or edition may vary.

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