Strategic Integrated Marketing Communications by Larry Percy

Strategic Integrated Marketing Communications by Larry Percy

This book provides a disciplined, systematic look at what is necessary to the planning and implementation of an effective Integrated Marketing Communications (IMC) programme. Throughout, attention is paid to balancing theory with practical application, how to successfully implement theory for effective communication.

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ISBN 13
Title	Strategic Integrated Marketing Communications
Author	Larry Percy
Condition	Unavailable
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Cover note	Book picture is for illustrative purposes only, actual binding, cover or edition may vary.