Unleashing the Ideavirus by Seth Godin

Unleashing the Ideavirus by Seth Godin

Seth Godin examines how companies like Napster and Hotmail have successfully launched idea viruses - a customer-to-customer dialogue. He offers a recipe to creating your own idea virus and shows how businesses can use idea virus marketing to succeed in a world that doesn't want to hear from traditional marketeers anymore.

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ISBN 13
Title	Unleashing the Ideavirus
Author	Seth Godin
Condition	Unavailable
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Cover note	Book picture is for illustrative purposes only, actual binding, cover or edition may vary.