Brain Trust by Garth Sundem

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Brain Trust by Garth Sundem

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Brain Trust by Garth Sundem

Blind Them.with SCIENCE

How much better would your life be if you had an army of Nobel Laureates, MacArthur 'geniuses' and National Medal of Science winners whispering tips in your ear about your body language, or how to resist that impulse purchase you'll regret tomorrow, or when to sell your car--or even helping you trick your spouse into doing the dishes?

With this mighty little tome, you can have the next best thing--because Brain Trust is packed with bite-sized scientific wisdom on our everyday challenges, hand-delivered to you direct from the galaxy's biggest brains. Based entirely on interviews with an incredible lineup of luminaries from the fields of neuroscience, economics, anthropology, music, mathematics, and more, Brain Trust is full of cutting-edge science that'll help you see the real world better--and smarter.

Discover:

--what advanced math can teach you about getting all your chores done today
--how creating a 'future self' can help you shop smarter at the grocery store
--what prairie voles can teach us about love
--how the science of happiness can help you trick lawyers into doing charity work
--the components of gullibility, and how they can help you scam-proof yourself
--the secrets to building your very own army of cyborg beetles
--how memetic information can help you exploit altruism for good.or evil
--why eating for eight hours can help you lose weight
--the behavioral economics behind selling your junk for big bucks on eBay
--how to get more plasure for less price

.And much, much more.

Garth Sundem is a TED-Ed speaker and former Science Channel contributor. GeekDad and PsychologyToday.com are two of his blogs. Scientific American, Huffington Post Science, Fast Company, Men's Health, Esquire, The New York Times, Congressional Quarterly, and Publishers Weekly have all published his work. Garth grew raised on Bainbridge Island, Washington, and now lives with his wife, two children, and a pack of Labradors in Boulder, Colorado.

SKU Unavailable
ISBN 13 9780307886132
ISBN 10 0307886131
Title Brain Trust
Author Garth Sundem
Condition Unavailable
Binding Type Paperback
Publisher Random House USA Inc
Year published 2012-03-06
Number of pages 256
Cover note Book picture is for illustrative purposes only, actual binding, cover or edition may vary.