Brainfluence by Roger Dooley

Brainfluence by Roger Dooley

Practical techniques for applying neuroscience and behavior research to attract new customers Brainfluence explains how to practically apply neuroscience and behavior research to better market to consumers by understanding their decision patterns.

ROGER DOOLEY is the creator and publisher of Neuromarketing, the most popular blog on using brain and behavior research in marketing, advertising, and sales. He is President of Dooley Direct LLC, a consultancy that guides large and small companies in the implementation of new technologies and techniques. Dooley speaks regularly at publishing, advertising, and other industry conferences about neuromarketing and related marketing topics.??An expert in digital marketing, he is the cofounder and architect of College Confidential, the leading website for college-bound students and parents.

SKU	Unavailable
ISBN 13	9781118113363
ISBN 10	1118113365
Title	Brainfluence
Author	Roger Dooley
Condition	Unavailable
Binding Type	Hardback
Publisher	John Wiley & Sons Inc
Year published	2011-12-16
Number of pages	304
Cover note	Book picture is for illustrative purposes only, actual binding, cover or edition may vary.